✻ Validate first

✻ Decide with data

✻ Invest wiser

✻ Validate first
✻ Decide with data
✻ Invest wiser

Clarity for complex business decisions

We carry out market research for businesses, helping to minimise risks, validate strategic decisions and understand consumer behaviour and decision-making processes before investing, launching a product or expanding.

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About Company

We help businesses reduce uncertainty before key decisions, selecting the information that matters based on the context, the objectives and the real impact of each decision. Judgement, rigorous analysis and a clear business reading of the data.

More about us

Consumer Analysis

We study consumer profiles, behaviour, motivations and decision-making processes to understand what drives demand.

Consumer Analysis

We study consumer profiles, behaviour, motivations and decision-making processes to understand what drives demand.

Competitor Research

Analysis of the competitive landscape, market players' positioning and assessment of barriers, opportunities and risks.

Financial Feasibility

Assessment of the project's economic viability, estimating revenues, costs, scenarios and associated financial risks.

Surveys

Measuring supply and demand. In-depth analysis using quantitative and qualitative techniques, tailored to your objectives.

Competitor Research

Analysis of the competitive landscape, market players' positioning and assessment of barriers, opportunities and risks.

Financial Feasibility

Assessment of the project's economic viability, estimating revenues, costs, scenarios and associated financial risks.

Surveys

Measuring supply and demand. In-depth analysis using quantitative and qualitative techniques, tailored to your objectives.

What drives switching supplier or brand?
What do we need to consider legally?
Which needs are not being met?
What does this segment value when deciding?

What volume of demand is achievable?
What is the real market size?
Which scenario is most likely?
What margin and profitability are realistic?

Who are the main competitors?
How does this segment perceive our brand?
What is the real cost of production?
Is there enough demand for this project?

TRACK RECORD

40

Businesses helped

Private companies, startups and institutions

Decisions validated before investing

TRACK RECORD

40

Businesses helped

Private companies, startups and institutions

Decisions validated before investing

TRACK RECORD

40

Businesses helped

Private companies, startups and institutions

Decisions validated before investing

GLOBAL REACH

1

Continents covered

EU, USA, LATAM, Africa and Southeast Asia

Sources and fieldwork adapted to each market

GLOBAL REACH

1

Continents covered

EU, USA, LATAM, Africa and Southeast Asia

Sources and fieldwork adapted to each market

GLOBAL REACH

1

Continents covered

EU, USA, LATAM, Africa and Southeast Asia

Sources and fieldwork adapted to each market

“We’ve worked with consultants before, but Consultiva was different. They didn’t overwhelm us with jargon or endless presentations. Instead, they helped us build a clear strategy, improve our workflows, and focus on what actually moved the business forward.”

Rem Plasencia

CEO

Brands We Worked with

We've helped 100+ businesses decide with data

What We do

We design tailor-made, ad hoc studies before you invest, launch or decide.

Competitor analysis

Competitive mapping

Market positioning

Pricing analysis

Industry structure

Entry barriers

Competitive risks

Unmet opportunities

Competitive advantages

Strategic support

We assess the competitive landscape, market positioning and structure to anticipate risks, identify opportunities and make decisions with greater confidence.

View Service

Competitor analysis

Competitive mapping

Market positioning

Pricing analysis

Industry structure

Entry barriers

Competitive risks

Unmet opportunities

Competitive advantages

Strategic support

We assess the competitive landscape, market positioning and structure to anticipate risks, identify opportunities and make decisions with greater confidence.

View Service

Competitor analysis

We assess the competitive landscape, market positioning and structure to anticipate risks, identify opportunities and make decisions with greater confidence.

View Service

Market and opportunity analysis

Market sizing

Real demand

Country analysis

Customer segmentation

Entry barriers

Market prioritization

Growth scenarios

Risk assessment

Market validation

We assess whether real demand exists, how large the market is, and where opportunities are concentrated before investing, launching or expanding a project.

View Service

Market and opportunity analysis

Market sizing

Real demand

Country analysis

Customer segmentation

Entry barriers

Market prioritization

Growth scenarios

Risk assessment

Market validation

We assess whether real demand exists, how large the market is, and where opportunities are concentrated before investing, launching or expanding a project.

View Service

Market and opportunity analysis

We assess whether real demand exists, how large the market is, and where opportunities are concentrated before investing, launching or expanding a project.

View Service

Consumer and purchase behaviour analysis

Purchase behaviour

Brand perception

Decision barriers

Purchase journey

Choice drivers

Market opinion

Consumer motivations

Willingness to pay

Actionable recommendations

We analyse consumer behaviour, motivations and perceptions to support decisions on product, brand and commercial strategy.

View Service

Consumer and purchase behaviour analysis

Purchase behaviour

Brand perception

Decision barriers

Purchase journey

Choice drivers

Market opinion

Consumer motivations

Willingness to pay

Actionable recommendations

We analyse consumer behaviour, motivations and perceptions to support decisions on product, brand and commercial strategy.

View Service

Consumer and purchase behaviour analysis

We analyse consumer behaviour, motivations and perceptions to support decisions on product, brand and commercial strategy.

View Service

Financial feasibility and investment decisions

Economic feasibility

Investment analysis

Cost estimation

Financial scenarios

Risk analysis

Expected profitability

Make-or-buy decisions

Investment support

Revenue projections

We analyse the economic feasibility of projects and investments through scenarios, risks and financial estimates to support decisions with real impact.

View Service

Financial feasibility and investment decisions

Economic feasibility

Investment analysis

Cost estimation

Financial scenarios

Risk analysis

Expected profitability

Make-or-buy decisions

Investment support

Revenue projections

We analyse the economic feasibility of projects and investments through scenarios, risks and financial estimates to support decisions with real impact.

View Service

Financial feasibility and investment decisions

We analyse the economic feasibility of projects and investments through scenarios, risks and financial estimates to support decisions with real impact.

View Service

Quantitative and qualitative surveys

Brand awareness

Top of mind

Brand perception

Consumer opinion

Consumption habits

Decision drivers

Competitive benchmarking

Market segmentation

Decision support

We design and run quantitative and qualitative surveys to measure demand, opinion and behaviour, providing data and interpretation to decide with confidence.

View Service

Quantitative and qualitative surveys

Brand awareness

Top of mind

Brand perception

Consumer opinion

Consumption habits

Decision drivers

Competitive benchmarking

Market segmentation

Decision support

We design and run quantitative and qualitative surveys to measure demand, opinion and behaviour, providing data and interpretation to decide with confidence.

View Service

Quantitative and qualitative surveys

We design and run quantitative and qualitative surveys to measure demand, opinion and behaviour, providing data and interpretation to decide with confidence.

View Service

Industry Expertise

Big or small, every industry deserves smart research.

Startups
Industrial
Energy & Natural Resources
Agribusiness
Retail & E-commerce
Telecommunication
Healthcare & Wellness
Technology & Software

What makes us different

The two sides of today's market: anyone can access data, the hard part is knowing what to do with it.

Using AI or 360º Marketing Agencies

Executive summaries instead of real studies

Generic market definition

Only the obvious sources

Results without context

Standard, one-size-fits-all methodologies

Limited sources

Descriptive results only

Rough estimates

No accountability

A report that leaves more open questions

With us

Studies designed in depth

Precise, well-defined market scope

Relevant statistical sources

Clear conclusions

Methodology tailored to each project

Tenders, reports, direct market contact...

Strategic interpretation

Verified, contrasted figures

Expert judgement and accountability

Safer, more confident decisions

HOW OUR MARKET RESEARCH LOOKS

This is what you receive: a clear, structured report with verified data, scenarios and recommendations you can act on. Flip through a real example.

Frequently asked questions

Questions people usually ask before working with us

What kind of companies do you work with?

We work with private companies, startups and institutions that need to make strategic decisions with less risk.

When does a market research study make sense?

When a decision involves investment, strategic change or significant uncertainty.

How long does a market research study take?

It depends on the scope. Usually around 4 weeks.

How much does a market research study cost?

The budget varies depending on the decision, the scope and the methodology. We design every study ad hoc.

Do you use AI tools?

Yes, to support the analysis. Judgement, interpretation and conclusions are always human.

What do you deliver at the end of the study?

A report with clear conclusions, scenarios and recommendations to support decision-making.

Can we use the study with partners or investors?

Yes. Many studies are used to support both internal and external decisions.

Do you work across different countries?

Yes. We design and run studies for different countries and markets, adapting sources and methodology to each project.

Contact

Clarity for complex business decisions

Clarity for complex business decisions

Clarity for complex business decisions

We help businesses reduce uncertainty before key decisions, selecting the information that matters based on the context, the objectives and the real impact of each decision. Judgement, rigorous analysis and a clear business reading of the data.

We help businesses reduce uncertainty before key decisions, selecting the information that matters based on the context, the objectives and the real impact of each decision. Judgement, rigorous analysis and a clear business reading of the data.

We help businesses reduce uncertainty before key decisions, selecting the information that matters based on the context, the objectives and the real impact of each decision. Judgement, rigorous analysis and a clear business reading of the data.

Consumer Analysis

Consumer Analysis

Competitor Research

Financial Feasibility

Surveys

Competitor Research

Financial Feasibility

Surveys

Businesses helped

Businesses helped

Businesses helped

Continents covered

Continents covered

Continents covered

We've helped 100+ businesses decide with data

We design tailor-made, ad hoc studies before you invest, launch or decide.

We design tailor-made, ad hoc studies before you invest, launch or decide.

We design tailor-made, ad hoc studies before you invest, launch or decide.

Competitor analysis

Competitor analysis

Competitor analysis

Market and opportunity analysis

Market and opportunity analysis

Market and opportunity analysis

Consumer and purchase behaviour analysis

Consumer and purchase behaviour analysis

Consumer and purchase behaviour analysis

Financial feasibility and investment decisions

Financial feasibility and investment decisions

Financial feasibility and investment decisions

Quantitative and qualitative surveys

Quantitative and qualitative surveys

Quantitative and qualitative surveys

Big or small, every industry deserves smart research.

Big or small, every industry deserves smart research.

Big or small, every industry deserves smart research.

The two sides of today's market: anyone can access data, the hard part is knowing what to do with it.

The two sides of today's market: anyone can access data, the hard part is knowing what to do with it.

The two sides of today's market: anyone can access data, the hard part is knowing what to do with it.

Using AI or 360º Marketing Agencies

With us

This is what you receive: a clear, structured report with verified data, scenarios and recommendations you can act on. Flip through a real example.

This is what you receive: a clear, structured report with verified data, scenarios and recommendations you can act on. Flip through a real example.

This is what you receive: a clear, structured report with verified data, scenarios and recommendations you can act on. Flip through a real example.

Questions people usually ask before working with us

Questions people usually ask before working with us

Questions people usually ask before working with us

What kind of companies do you work with?

When does a market research study make sense?

How long does a market research study take?

How much does a market research study cost?

Do you use AI tools?

What do you deliver at the end of the study?

Can we use the study with partners or investors?

Do you work across different countries?

Get in touch with our experts team

Get in touch with our experts team

Let’s make something your competitors will hate.

Let’s make something your competitors will hate.

Let’s make something your competitors will hate.