We're a team of market research specialists. We design every study around the decision you need to make, combining rigorous data with clear business judgement so you can invest, launch or expand with confidence.
The beginning

Our team narrows its work down to two things: market research and data performance. The decision shapes everything that follows, because every project from here on starts with a study rather than a campaign.
2020
Refining the method
Another year on the same track. Repetition is what turns an approach into a method: same questions, different markets, until we know which ones actually predict whether a launch works.
2021
Institutional work
We run projects for the European Union Intellectual Property Office, the Union for the Mediterranean, Junta de Andalucía, Red.es and Feve. Public bodies demand evidence that holds up to scrutiny, and that raised our standard for good.
2022
Global brands
The same method applied commercially, on projects for Disney On Ice, Johnson Fitness, J&B, Canva, Subway and the World Avocado Organisation. Different sectors, same question every time: what does the market actually support?
2023
MRF is born

We turn years of client work into a company of our own, with two business lines: market research before a project launches, and performance to carry the launch once the decision is made.
2024
The two lines working as one
Research and performance stop being separate services. Every engagement starts with a study that validates demand, sizing and competition, and only then moves into the acquisition work.
2025
Market research, exclusively
We drop everything else and commit fully to market research, building our own technology to run it. One discipline, done deeply, which is why each study comes back faster and sharper than the last.
2026






