About us

Helping businesses decide with evidence, not intuition.

About us

Helping businesses decide with evidence, not intuition.

About us

Helping businesses decide with evidence, not intuition.

We're a team of market research specialists. We design every study around the decision you need to make, combining rigorous data with clear business judgement so you can invest, launch or expand with confidence.

Company Background

Company Background

Company Background

Before MRF existed, our team had already spent years running research and campaigns for institutions and global brands. In 2024 we turned that experience into a company of our own.

Before MRF existed, our team had already spent years running research and campaigns for institutions and global brands. In 2024 we turned that experience into a company of our own.

  • The beginning

    Our team narrows its work down to two things: market research and data performance. The decision shapes everything that follows, because every project from here on starts with a study rather than a campaign.

    2020

  • Refining the method

    Another year on the same track. Repetition is what turns an approach into a method: same questions, different markets, until we know which ones actually predict whether a launch works.

    2021

  • Institutional work

    We run projects for the European Union Intellectual Property Office, the Union for the Mediterranean, Junta de Andalucía, Red.es and Feve. Public bodies demand evidence that holds up to scrutiny, and that raised our standard for good.

    2022

  • Global brands

    The same method applied commercially, on projects for Disney On Ice, Johnson Fitness, J&B, Canva, Subway and the World Avocado Organisation. Different sectors, same question every time: what does the market actually support?

    2023

  • MRF is born

    We turn years of client work into a company of our own, with two business lines: market research before a project launches, and performance to carry the launch once the decision is made.

    2024

  • The two lines working as one

    Research and performance stop being separate services. Every engagement starts with a study that validates demand, sizing and competition, and only then moves into the acquisition work.

    2025

  • Market research, exclusively

    We drop everything else and commit fully to market research, building our own technology to run it. One discipline, done deeply, which is why each study comes back faster and sharper than the last.

    2026

Mission and Vision

Mission and Vision

Mission and Vision

The reason we started, and the future we’re excited about

The reason we started, and the future we’re excited about

The reason we started, and the future we’re excited about

Misson

Vision

To reduce uncertainty before key business decisions, giving companies and institutions verified data, clear conclusions and recommendations they can act on.

person writing on white paper

Misson

Vision

To reduce uncertainty before key business decisions, giving companies and institutions verified data, clear conclusions and recommendations they can act on.

Misson

Vision

To reduce uncertainty before key business decisions, giving companies and institutions verified data, clear conclusions and recommendations they can act on.

Our Values

Our Values

Our Values

The principles behind every study we deliver

The principles behind every study we deliver

The principles behind every study we deliver

Rigour

Every figure is verified and contrasted. We use relevant sources and methodologies tailored to each project, so the conclusions hold up to scrutiny.

Rigour

Every figure is verified and contrasted. We use relevant sources and methodologies tailored to each project, so the conclusions hold up to scrutiny.

Clarity

No jargon and no filler. We turn complex data into clear conclusions, scenarios and recommendations that anyone at the table can understand.

Clarity

No jargon and no filler. We turn complex data into clear conclusions, scenarios and recommendations that anyone at the table can understand.

Adaptability

Every market and every decision is different. We adapt the scope, sources and methodology to your context instead of applying a one-size-fits-all approach.

Adaptability

Every market and every decision is different. We adapt the scope, sources and methodology to your context instead of applying a one-size-fits-all approach.

Accountability

Judgement, interpretation and conclusions are always human. We stand behind every recommendation we make and the decisions it supports.

Accountability

Judgement, interpretation and conclusions are always human. We stand behind every recommendation we make and the decisions it supports.

Actionability

A study is only useful if it leads to a better decision. Every report ends with clear next steps, not more open questions.

Actionability

A study is only useful if it leads to a better decision. Every report ends with clear next steps, not more open questions.

Recognitions

Recognitions

Recognitions

Recognition for the rigour behind our work

Recognition for the rigour behind our work

Recognition for the rigour behind our work

Grenbook Directoy Parnter

Grenbook Directoy Parnter

2024

Grenbook Directoy Parnter

Grenbook Directoy Parnter

2024

Esomar Member

Esomar Member

2025

Esomar Member

Esomar Member

2025

ISO 20252:2026

ISO 20252:2026

2026

ISO 20252:2026

ISO 20252:2026

2026

Sortlist Trusted Partner

Sortlist Trusted Partner

2026

Sortlist Trusted Partner

Sortlist Trusted Partner

2026

Clutch Top Market Research Company

Clutch Top Market Research Company

2026

Clutch Top Market Research Company

Clutch Top Market Research Company

2026

MRS Member

MRS Member

2026

MRS Member

MRS Member

2026